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By: Mike Ryan
President- Cactus Mailing Company
Are you missing out on the best way to market your business? Recent studies have shown that Direct Mail still provides a higher return on investment (ROI) than any other marketing medium. When you take a minute to think about it - it is no surprise direct mail is so effective. Newspapers & Magazines - circulation numbers are dismal and many print media companies are fighting for survival. Most people are getting their news and current events online. TV Commercials - more and more people have TIVO/DVRs allowing them to fast forward thru commercials. If you're like me, I would rather record a program than watch it live - doing that saves me at least 15 minutes on a 60 minute program. Radio - the effectiveness of radio commercials is diminishing as more and more people listen to commercial free satellite radio or simply plug-in their MP3 player and listen to their favorites tunes. Email Marketing - Yes, e-mail marketing was suppose to be the greatest thing since sliced bread. An e-mail sent to existing clients and prospects (like this e-mail) works well. But try sending a mass e-mail to a bunch people you haven't already established contact with - a couple clicks of the mouse and any future e-mails from you will go directly to the spam / junk mail folder. Compare that to the latest direct mail statistics (released 2/2011). These statistics show that 79 percent of households read the advertising postcards that are sent to them. And more than 50% of households make multiple purchases each year as a result of these postcards. The bottom line is - if you're not marketing your business with postcards - you should be! Give us a call and one of our Marketing Representatives will help you put together a plan to effectively and affordably market your business with postcards.
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