No business can survive if customers don’t know it exists. A strong marketing strategy is therefore an important part of growing your local customer base, and there are several options to explore, both online and in the real world.
If you have yet to consider postcard marketing, you should know that you stand to gain a lot. When you promote your salon or spa business directly through postcard marketing, you can not only save money over other types of direct mail (and many other types of marketing in general), but you increase your opportunities to generate leads and entice past customers to return. Here are a few effective postcard marketing techniques to try.
- Incredible graphics
Postcards are a visual medium, so the images you use are an important part of catching a recipient’s attention in order to deliver your message. Salons and spas, in particular, can make a good impression through beautiful photos of their Zen-like spa environment or satisfied customers with attractive coifs. Don’t skimp on photos or graphics when planning your postcard marketing campaign.
- Offer incentives
Both new and returning customers are likely to respond to offers that provide incentives like discounts and deals. You may, however, want to place a relatively short time limit on offers to encourage recipients to set up an appointment to visit your salon or spa sooner rather than later. Otherwise your postcard could end up forgotten in a pile of paperwork.
- Promote events
Special events are a great way to bring in new customers and reward existing clientele, but only if people know they’re happening. Whether you’re offering a day of discount cuts for new visitors, you’re raising money for charity, or you’re participating in a community event like a First Night or First Friday, informing area consumers with a postcard campaign can help to spread the word effectively and with less expense than other marketing methods.
- Tie into existing campaigns
Postcard marketing campaigns can certainly go solo, but you’re likely to see greater overall response and return on investment when you tie them in with other forms of marketing to enhance your overall brand strategy. Increasing coverage can only increase recognition, improve the results of marketing campaigns.
- Cross promote
Teaming up with other businesses in your area to promote products and services is a great way to split expenses, reach a new audience, and create a community spirit whereby consumers benefit from businesses working together. Look for vendors like bridal salons, caterers, florists, and other adjacent businesses to partner with for postcard marketing promotions. At the very least you’ll gain access to a whole new mailing list, and offering greater value to consumers could boost response rates.